MusΞ
To create a VR experience worthy of a world class conference which will excite the imagination and expose potential clients to the value and opportunity of high-end VR experiences.
We framed our strategy around a unique hardware combination which allowed users to emerge into a VR experience to see and use their hands and interact with the environment. Users were taken on a journey inside the human body, where they discovered how the process of aging works on a cellular level.
The VR experience toured across North America within the MUSE conference, a conference where ‘art, science and technology inspire’. Thousands of users experienced the VR experience which was curated by a single facilitator on site.