Tim Hortons AR

In celebration of the 2016 World Cup of Hockey, Tim Hortons aimed to expand the size of their consumer market and connect with hockey fans across generations. The challenge was to unify augmented reality and hockey cards through a mobile app to reach new users in a way that had never been done before.

Our goal was to lift augmented reality out of a niche market and attract consumers in a completely new way. We launched Canada’s largest nationwide augmented reality campaign; the first-ever for a restaurant franchise.

We designed a mobile app which allowed players to scan Tim Hortons specialty cups and all 100 Collector’s Series NHL Trading Cards, encouraging users to interact with a brand and engage with their favourite hockey players.

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