How smart labels can help brands regain consumers’ trust

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SEED CSO Patrick Magnien shares his insights into how this new product will change the way we shop.

Whether it’s because one in eight ingredients in thousands of personal care products are toxic industrial chemicals, or because we know our packaged food is full of FDA-approved, cancer-causing preservatives, 44% of consumers simply don’t trust big brand manufacturers anymore.

Even worse, 67% of us believe manufacturers deliberately give out misleading information, and we don’t think the government should be solely responsible for providing us with the big picture when it comes to products that could be harmful for our health.

While both the US and Canadian governments have started to introduce legislation that makes product transparency mandatory, manufacturers need to step up and prove that they care about their customers and the environment—not just the bottom line. The success of brands like Tom’s of Maine and Nature’s Path prove that the two need not be mutually exclusive, and 52% of consumers say that nutritional value and and quality of ingredients are more important than cost.

Transparency is the only way to regain this lost trust, but what is the best way to communicate the level of detail savvy consumers now demand? The Smart label initiative is seeking to solve the trust issues through transparency, by requiring manufacturers to be explicit on the ingredients and nutritional content of their products. The LabelSnaps tool, powered by Seed, is a unique platform which can communicate key product information with very low friction. This app-less technology is triggered through the web browser and allows a user to snap pictures of products on the shelf and receive information directly onto their mobile device, eliminating the need for yet another native app.

LabelSnaps makes product transparency painless, and offers an easy way empower brands at the product level.

Original LinkedIn article here

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